If you've already reserved your exhibit space at TRLD 2009—thank you! If you haven't, there is still time. Either way, keep reading—you should see the great new additions and opportunities TRLD has to offer this year!

NEW for 2009:

• ADDED unopposed exhibit hours several times throughout the conference
  
  
• Connections—7 Cool Special Interest Groups (SIGS) based on social interests. Creating groups who might like to walk in the morning, explore or dine in the city during downtimes, etc. is an effort to expand your opportunities to mingle and build relationships with your existing and potential customers. You can get additional information in your Full Conference Program!
  

The Onsite Conference Program becomes every TRLD attendee's most important source of information while at the conference—they almost never put it down!

It includes Conference Central: a listing of all conference exhibitors with their booth numbers; a conference schedule; registration and exhibit hours; an addendum; their certificate of attendance; a place for writing conference notes; a hotel map and MORE! Why not utilize an ad space and showcase YOUR products?

1. Set clear, tangible, sales-centric tradeshow goals—often times, booth workers show up without tangible goals. What are your goals? How many new leads do you plan to take back? How many contacts do want to move to the next step in the buying cycle? Make tradeshow staff accountable for achieving those goals!
   
   
2. Send your best—tradeshow staff need to understand your offerings of course, but more than that, they need to be able to identify where booth visitors place in your buying cycle and get them moving forward.
   
   
3. Don't giveaway the farm—enticing is good, gifting someone you've had a quality conversation with is great, but don’t put everything out for the taking. Face it, people without buying power or influence want FREE stuff whether they're interested or not…skip the uninterested!
   
   
4. Follow up, follow up, follow up—leads should come back with information. Find one thing, anything, you can contact them about. This goes back to "don't giveaway the farm": isn't it better to have a reason to send someone something post-show, than to have everything (that more than half will not read later) at your booth? Plus, you'll save on shipping all that stuff to the show!
   
   
5. Presence—OK, booth look isn't everything but lets be honest, it sure helps! Even if you are going with the minimalist look, you have to have something that jumps out, i.e. your brand, an outgoing "people-puller-inner", etc. Do you meet customers before and after exhibit hours; do you make appointments, invite them to visit your booth for a demonstration? This year, you might try joining one of our new SIGS. A busy looking booth creates curiosity, and ultimately, demand. Get them in there!

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